Articles on youth unemployment

I have started researching youth unemployment articles from the Enfield independent local newspaper website . i looked at an article about a youth employment scheme which was shown in a positive light. the language in the way the article was written was upbeat and positive. 

Ms McDonagh said: “I felt compelled to help because the effect of unemployment is perhaps greatest on our young people.

“If they cannot get work early in life and learn the discipline of the workplace, it becomes harder to find work.

"For older people, gaps in a CV can make life difficult when applying for jobs, but for young people it is much worse.”

 Mitcham and Morden MP Siobhain McDonagh’s Work Experience Scheme, - This was written to describe Siobhain McDonagh's work and her roll as an MP is the important part.

Clarissa Fernandes, a work experience volunteer, -  This was written about Clarrissa in a positive way, they could have described her as Unemployed Clarissa Fernandes, a work experience volunteer, But instead they choose to just represent her as a work experience volunteer, which is a more positive way to describe her roll.

how we use different vocabulary to attract our target audiences (mode of address)

I found this article in the book(Advanced level media)
newspapers and magazine like novels are free to use a wide variety of literary devices to manipulate meaning and emotion within their pages. these include :

• Puns -e.g "England Ex-becks"
• hyperbole/exaggerations- look at the "sell out" "roar" of the last"mighty" paragraph of the 'sun ex-becks' extract.
• Rhyme- e.g 'The sun, you current bun' (included the Sun masthead)
• Alliteration- e.g sozzeled soccer star
• Metaphor- e.g sick as a parrot.

But im trying to bridge the discursive gap, they try to make the conversation with the reader as informal as possible . For this, they can use:

• Slang - e.g cops,yobs,tottie
• Clinches - e.g storming victory, mercy dash
• Idioms- e.g 'nuff respected,wicked
• phonemes- deliberate misspelling e.g wot instead of what
• jingoism- an overbearing patriotism.

Tabloid jingoism is heavily evident in the 'England Ex-Becks' extract from the sun. printed on the day of an England World Cup qualifier with finland, it was accompanied by a picture of David Beckham wrapped in the England flag.

My main article feature

For my main article I've decided to look at the issue of youth unemployment. From personal experience i know there is high unemployment in the Enfield area. I would like my article to address the issue, give advice, talk to people who are affected and provide statistics. I plan to interview -

• Friends who are in the 16-24 bracket and unemployed. 
• Advice and help centre for the young people who are unemployed and have a criminal record and want to change.
• Parents with unemployed children.
• Teachers and tutors from universities and colleges.

I am going to address young people aged 16-24 the who would be from a lower or working class background.  As this is a Enfield local newspaper it would mostly be aimed towards the younger generation of this area. The area is very multicultural with a mix of British , Turkish, Greek and people of a black origin.  

Font try outs

This is our arrangment of different fonts we are going to choose for our masthead. We downloaded a few fonts from a free font website and we came up with these which we are going to decide on a final masthead.

Our Font Research

This is an annotation of fonts that me and Pheobe have researched and came up with this information. The example is comic sans font as people used to use comic sans everywhere but now it is known to be a childish font and not formal and serious. This showed us that fonts can look cheap or not appropraite, for example if it was a emergency exit you wouldn't you comic sans as you would refer that to a kidish font or a jokey font, this taught us that fonts give out an impression and it is very important to get them right for whatever you are trying to show or sell.

This is my first draft of my front cover of my Local newspaper The Enfield Holla.  Phoebe and I still have to choose our final mast head and date setting etc but this is my draft for an idea of how i would set it out.

Some ideas for font for our main heading

This is some of our ideas for our main heading font, we are contemplating on using the stencil font for "Holla" and a more normal font for the "the Enfield" the reason we chose the stencil font for the holla is because its very impact, although it comes accross like a military kind of font but it still attracts the eye beacause its very bold, we are looking in to all difrent types of font serif/sans serif etc.

Riots article

A article about youth realising politics and taxes, etc when they get a job. Similar story to my front cover article.

Our flat plans

Our ideas for our newspaper

We have chosen our Newspaper name to be called "The enfield Holla". Holla is a slang word which means "get at me" or "ring/text etc me later", we thought this may attract to the younger generations eye because more than likely this would only be understood by the younger age group. We aim to make our local newspaper a young friendly , hip but informing newspaper.


This is our idea for our newspaper, our front page article will be on the London riots in enfield 2011 that was caused by Mark Dugans death. We are going to ring a Prison in London and ask if we could have permission to talk to a convict of the riots to find out their perspective into why it all started off and why it was linked to Mark Dugans death, or did it get out of hand and become an excuse for the young teens of london to lout shops and cause chaos.


We will also have a celeb spotting area on the 2nd page, were we will get Fazer (a london grime artist) from the NDUBZ band to pose for our newspaper as we know this would be a big hit for the younger audience.

Te difference of tabloid newspapers and broadsheet newspapers

I have chosen a broadsheet and tabloid newspaper (The Sun and The Guardian) to explain the differences between them. The Guardian would be known as a broadsheet which is very formal, intelectual, theres more text and the articles are always longer, there's also more of them and generally The Guardian has a very contempary feel to it. Where as the The Sun newspaper is more known as a tabloid newspaper which is famous for its plain font, their language is always a bit crude, has a jokey feel to it, people may classify it as a lower class newspaper and a newspaper that builders and taxi drivers etc read as its famous for their page 3 models another things that is commonly used in The Sun would be the slang laguage and their use of puns. 

The information on fonts for newspapers

What is more, in all but the dullest magazine designs, text has to work in conjunction with other graphic elements, particularly photographs or illustrations and also colour on page.


Obviously, font size has an important part to play in page design, with larger text catching the readers eye more quickly than small text, and setting different type sizes will build up its own logic of how to read the page.


Captions, for example, will typically be in smaller font size than body text, yet by placing them in bold the readers eye will be drawn to them more quickly. Similarly, use of italics is the most common way to emphaisise text, but sometimes the use of different face such as small caps can have a more dramatic impact.


Even worse is the tendency to mix a large number of typefaces on a page-a particularly heinous crime if it is done within body text. At best, a designer will restrict him or herself to three or four different typefaces to clearly mark out separate design elements, such as headings, subheadings, captions and bosy text.

Local Newspaper (textual analysis)

This article has been anchored with an image on the font cover because its a story that the newspaper editors will think intrigue the audience and make them want to read on. The language is short and snappy so that the narrative of the article is obvious to the readers that are skimming the newspaper. This local newspaper i have analysed by using pointers to explain everything on the newspaper.

My analysis of the Dartford Messenger

Here is an example of an analyisis of a local newspaper with all the correct terms for each bit of the content page.

Our Phone call to Ham & High

MediaPHOEBEISSY by user9952454

Our Questionaire

Possible Masthead names for our Local newspaper

Local Hood

The Enfield Goss

The Enfield Gully

The Gully

The Enfield Holla

we looked up on google what Gazette means and this is what we found. It gives us more explanation why the Enfield local newspaper is called "Enfield Gazette" plus many other newspapers.

Analysis of Local newspaper

This is a local newspaper for Midhurst and Petworth. When i first saw this local newspaper something about it was appealing to me, i wanted to read it, i think this might be because of the use of colour and enlarged images.  Although i do notice on the top right corner underneath the banner says £0.65, which explains the use of colour and detail. The main story is about the local bus that may stop on sundays an the community are very angry about it. This is quite a typical local newspaper story, and shows that its outside the city because of the country buses driving, So this is a good front page story as for the community of Midhurst and Petworth would deffinaitly want to read about the local buses running or not.

Developing our questionaire

We studied the book 'Studying the Media' and we came across Rothwell's method and he had suggested that most questionnaires are made up of a number of standard components, although these will vary depending on the purpose and the scale of your project. The typical components include:
A title
An identifying number. This may be especially important were you wish to preserve the confidentiality of info collected. The number allows you to identify each individual respondent without necessarily revealing their name, status etc....
Introductory remarks. These may take the form of a covering letter supplied with the questionnaire or maybe integrated into the opening section. This should explain the purpose of the survey, who is conducting it and why, and it is usual to provide assurances concerning anonymity or confidentiality of data to be collected.
Instructions. For completing the questionnaire. Unless they are self evident, they are usually provided just before the particular sections or questions to be answered. Typically they will explain the mode of the response required- ticking boxes, circling numbers, etc....... You may also need to indicate how the questionnaire should be returned for analysis.
Respondent details. These may cover such matters as name, dress, age, gender, occupation, etc. These details are often collected in an opening or closing sections of the questionnaire. Remember to indicate that confidentiality will be preserved with regard to these and other details, as this may have a bearing on how your respondents answer your questions.
Focal data and questions. These are questions or items which you will use together data on the attitudes, opinions or practices which lie at the heart of my investigation, these may take the form of what are known of close questions, which response predetermined, typically the kinds which asks the respondents to tick boxes or circle.

Our local newpapaer analysed

This is the east end local newspaper which appeals to the east London community. In this paper we found it more interesting as it has more of a mixed culture as there were pages which were written in Somalian and Bengolian as east London is very cosmopolitan. They also had the gay pride advertised which showed they are accepting everyone in the community. The paper also had a page on black history month which shows they promote interest to a multi culture society.

Our Questionaire

Newspaper terminology

.Gutter: The margin of the page at the binding point, or inside the page margin.


.Logo: This is the magazines nameplate that appears on the cover, which is the masthead.


.Bleed: This is an extension of an illustration which is beyond the type area towards the edge of the page.


.Break of the Book: This is the allocation of space for articles and its features.


.Contents Page: The page in the magazine which lists all of the articles and there page numbers.


.Folio: This is the page number, date and subject on each page.


.Cover: This includes not only the front cover but the cover at the back of the magazine.


.Masthead: This is the name of the magazine which often has a special typographic edit.


.Signature: This is a large sheet of paper which is printed of both sides and is folded to make a section of a publication.


.Bindings: 
-Perfect: This uses a flexible attaching the backs of the folded signatures.
-Saddle Stitch: Staples are stapled through the middle fold of the pages.
-Side Stitch: Staples are stapled through the stacked printing sections.


.Self-Cover: This is a magazine cover printed on the same paper as the rest of the magazine.


.Footer: A line of text below the main text, which is usually a page number.


.Hybrid: A mixture of genres.


.Mode of Address: The way a magazine speaks to its audience.

Me and Phoebe Georgiou have decided to work together for our coursework. We originally were thinking of doing music pro mo video but now we have chosen to do a local newspaper as well as a poster and a radio advertisement. We want our target audience to be the younger generation as we have researched that local newspapers are only targeted at the older generation because we wanted to create a bond between young people and the community. 
These are the ideas we came up with to include in our newspaper:

• London riots
• Police advertisement
• Youth unemployment

• Local celebs
• Local celebs influencing the younger generation to stop crime
• Wretch 32 (rapper) interview 

The brief

The brief I have chosen to follow is to make a promo package for the release of an album.


This includes:


A music promo video
A cover for it's release
A magazine Advert


My initial thoughts are to do a HIP HOP video although I will be working with another student and have a feeling she might be interested in a dub step video. I feel that dub step would be the harder of the two because dub step is Independent and more underground. There are also less in the way of music videos to research.