Thursday, 8 December 2011

how we use different vocabulary to attract our target audiences (mode of address)

I found this article in the book(Advanced level media)
newspapers and magazine like novels are free to use a wide variety of literary devices to manipulate meaning and emotion within their pages. these include :




  • Puns -e.g "England Ex-becks"
  • hyperbole/exaggerations- look at the "sell out" "roar" of the last"mighty" paragraph of the 'sun ex-becks' extract.
  • Rhyme- e.g 'The sun, you current bun' (included the Sun masthead)
  • Alliteration- e.g sozzeled soccer star
  • Metaphor- e.g sick as a parrot.
But im trying to bridge the discursive gap, they try to make the conversation with the reader as informal as possible . For this, they can use:

  • Slang - e.g cops,yobs,tottie
  • Clinches - e.g storming victory, mercy dash
  • Idioms- e.g 'nuff respected,wicked
  • phonemes- deliberate misspelling e.g wot instead of what
  • jingoism- an overbearing patriotism.
Tabloid jingoism is heavily evident in the 'England Ex-Becks' extract from the sun. printed on the day of an England World Cup qualifier with finland, it was accompanied by a picture of David Beckham wrapped in the England flag.

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