Developing our questionaire

We studied the book 'Studying the Media' and we came across Rothwell's method and he had suggested that most questionnaires are made up of a number of standard components, although these will vary depending on the purpose and the scale of your project. The typical components include:
A title
An identifying number. This may be especially important were you wish to preserve the confidentiality of info collected. The number allows you to identify each individual respondent without necessarily revealing their name, status etc....
Introductory remarks. These may take the form of a covering letter supplied with the questionnaire or maybe integrated into the opening section. This should explain the purpose of the survey, who is conducting it and why, and it is usual to provide assurances concerning anonymity or confidentiality of data to be collected.
Instructions. For completing the questionnaire. Unless they are self evident, they are usually provided just before the particular sections or questions to be answered. Typically they will explain the mode of the response required- ticking boxes, circling numbers, etc....... You may also need to indicate how the questionnaire should be returned for analysis.
Respondent details. These may cover such matters as name, dress, age, gender, occupation, etc. These details are often collected in an opening or closing sections of the questionnaire. Remember to indicate that confidentiality will be preserved with regard to these and other details, as this may have a bearing on how your respondents answer your questions.
Focal data and questions. These are questions or items which you will use together data on the attitudes, opinions or practices which lie at the heart of my investigation, these may take the form of what are known of close questions, which response predetermined, typically the kinds which asks the respondents to tick boxes or circle.